Sports and Fashion Fusions, From Athletic Couture to Vintage Sports Apparel
By: Vittoria Natarelli - Published: May 12, 2010 Updated: Jun 7 2011
Two of the world's most popular topics, sports and fashion, often combine to create a super team of awesome. We have athletes as models posing with models and models pretending to be athletes. There are high-priced high-fashion sporting goods and even sporting goods turned into fashionable items.
This cluster of athletic fashions proves that the collision of sports and fashion is here to stay.
Implications - From football-fighting brides to extreme sport fashion displays, athletic fashions are yet to die down. Consumers want to feel a connection with their sports hero, therefore products that allow them to emulate the sports star create a positive relationship between the hero and the person.