The unusual ‘Natural High’ editorial features models Lily Donaldson, Coco Rocha, Caroline Trentini and Anna Jagodzinska climbing the steep rocks in chubby furs and killer high platform shoes, a la goats on a mountain.
Fashion editor Marie Amelie-Sauve oversaw the shoot.
Vogue seems to be insisting on featuring loads of fur just to instigate and anger PETA.
Implications - No longer just looking for attractive imagery, consumers are attracted to ones that feature subject matter. Designs that contain a greater meaning appeal to those who look for more stimulation.