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From $13,000 Pencils to Pre-Chewed Pencils

By: Marissa Brassfield - Published:   Updated: Apr 14 2011 • References:
It's almost time to start thinking about back-to-school shopping, and you know what that means: Pencils!

The peculiar pencils in the slideshow below highlight the quirkier aspects of this mundane desk must-have.

Implications - Despite the mass adoption of computer-based technology, mobile gadgets and digital note-taking tools, consumers still have a need for analog writing instruments such as pencils and pens. Designers are modernizing these classic tools by adding cutting-edge technological features, quirky novelty detailing and targeted functionality to appeal to specific groups of consumers who might use pencils. Companies can take advantage of this opportunity by creating updated versions of analog products that are meant to appeal to a niche market.

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