Inspiration from Other People's Teeth
The pre-chewed pencils are shipped with the prints of someone else's chompers on them in an attempt to get â€œyoungsters to get their teeth into their lessons instead,â€ according to the Concentrate website.
Although I'm not sure how effective these pre-chewed pencils will be at keeping schoolchildren focused in class, I give the Concentrate team points for trying.
Implications - The concept of a pre-chewed pencil is supposed to emulate an authentically chewed pencil, without the required effort. Consumers want to buy such a product because it gives off the impression that it's real, making the user seem transparent and more trustworthy. Corporations may similarly gain consumer trust by presenting themselves in a candid and authentic manner.Stats for Pre-Chewed Pencils Trending: Older & Chilly
Traction: 3,216 clicks in 320 w
Interest: 4 minutes Concept: Pre-Chewed Pencils
Related: 57 examples / 44 photos
Segment: Neutral, 18-35 Comparison Set: 21 similar articles, including: self-sharpening pencils, $13,000 pencil, and office supply disguises.