From Free Albums to Cannibalistic Viral Campaigns

By: Marissa Brassfield - Published: Sep 6, 2009   Updated: Apr 13 2011
It's no secret that the music industry hasn't exactly benefited from the online revolution; to stay afloat, music promotion must consistently evolve. This slideshow captures some of the strategies the entertainment industry has employed to get consumers excited about purchasing music, from free album downloads to cannibalistic viral campaigns.

Implications - The music industry has attempted many campaigns to combat the pirating of music; however, consumers are less likely to respond because of the appeal behind the idea that music is free. The industry needs to re-evaluate the concept of purchasing online through connecting with the consumer. Ideas such as album previews shows that the company trusts the consumer to make the choice of whether to purchase the music or not. Stats for 35 Cutting-Edge Music Promotion Strategies Trending: Older & Average
Research: 17,641 clicks in 350 w
Interest: 3.6 minutes
Concept: 35 Cutting-Edge Music Promotion Strategies
Related: 226 examples / 174 photos
Segment: Males, 12-55
Comparison Set: 83 similar articles, including: flash drive music bracelet, cannibalistic viral campaigns, and cheap tickets to promote albums.