From Free Albums to Cannibalistic Viral Campaigns
Implications - The music industry has attempted many campaigns to combat the pirating of music; however, consumers are less likely to respond because of the appeal behind the idea that music is free. The industry needs to re-evaluate the concept of purchasing online through connecting with the consumer. Ideas such as album previews shows that the company trusts the consumer to make the choice of whether to purchase the music or not.Stats for 35 Cutting-Edge Music Promotion Strategies Trending: Older & Average
Traction: 16,454 clicks in 281 w
Interest: 3.6 minutes Concept: 35 Cutting-Edge Music Promotion Strategies
Related: 226 examples / 174 photos
Segment: Males, 12-55 Comparison Set: 83 similar articles, including: flash drive music bracelet, cannibalistic viral campaigns, and cheap tickets to promote albums.