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35 Cutting-Edge Music Promotion Strategies

From Free Albums to Cannibalistic Viral Campaigns

— September 6, 2009 — Pop Culture
It's no secret that the music industry hasn't exactly benefited from the online revolution; to stay afloat, music promotion must consistently evolve. This slideshow captures some of the strategies the entertainment industry has employed to get consumers excited about purchasing music, from free album downloads to cannibalistic viral campaigns.

Implications - The music industry has attempted many campaigns to combat the pirating of music; however, consumers are less likely to respond because of the appeal behind the idea that music is free. The industry needs to re-evaluate the concept of purchasing online through connecting with the consumer. Ideas such as album previews shows that the company trusts the consumer to make the choice of whether to purchase the music or not.
4.6
Score
Popularity
Activity
Freshness
35
$50 Blank CDs
$50 Blank CDs
Danger Mouse Releases Some Seriously Expensive Silence
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34
Groundbreaking Music Marketing
Groundbreaking Music Marketing
World's First Mobile Album
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33
Soliciting Fan Feedback
Soliciting Fan Feedback
Jordin Sparks Gets Album Reviews From ‘American Idol' Viewers
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32
Interactive Music Videos
Interactive Music Videos
The Cold War Kids Let Fans Mix and Match Their New Album
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31
MP3s by the Album
MP3s by the Album
Sub Pop Online Store
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30
Guerrilla Album Launches
Guerrilla Album Launches
Guns & Roses Hype ‘Chinese Democracy' by Bicycle
<
29
Twisted Holiday Tunes
Twisted Holiday Tunes
Free 'Happy Christmas Sickos' Album
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28
Celebs Impliment Viral Strategies
Celebs Impliment Viral Strategies
Missy Elliott Lets Fans Name Album, Goes 3D
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27
Trend Hunter Launches Groove Armada's Latest Album
Trend Hunter Launches Groove Armada's Latest Album
Groove Armada Free MP3 Download
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26
Beatles Go Digital
Beatles Go Digital
Downloadable Album To Debut in 2008
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25
Flash Memory Micro Albums
Flash Memory Micro Albums
Akon's slotMusic
<
24
One Cent CDs
One Cent CDs
AmoebaBlowout For Credit Crunched, Ethical, Music Buffs
<
23
8-Track Revivals
8-Track Revivals
Cheap Trick Releases 'The Latest' in Retro Format
<
22
Breast Cancer Prevention CDs
Breast Cancer Prevention CDs
Double-CD Case Mimics Lost Breast
<
21
Flash Drive Albums (Pt. 2)
Flash Drive Albums (Pt. 2)
JLo Releases Album on USB
<
20
CDs on Tees
CDs on Tees
Mos Def to Release 'The Ecstatic' Album on T-Shirt With Download Codes
<
19
Free Multi-Album Downloads
Free Multi-Album Downloads
Premium Tickets to No Doubt Include 7 Full Albums
<
18
Streaming Albums on MySpace
Streaming Albums on MySpace
Yeah Yeah Yeahs Debut "It's Blitz" Via Social Networking
<
17
$100,000 CDs
$100,000 CDs
Platinum and Diamond Album Goes on Sale at Takashimaya
<
16
Flash Drive Albums (Pt. 3)
Flash Drive Albums (Pt. 3)
Erykah Badu Goes Digital
<
15
Designer Blank CDs
Designer Blank CDs
Das Hochhaus Makes Burning Vibrant
<
14
Free Music Albums
Free Music Albums
The Slip by Nine Inch Nails
<
13
Viral Album Pre-Releases
Viral Album Pre-Releases
Trend Hunter Features Free MP3 From Groove Armada & Bacardi B-Live
<
12
‘Unexpected' Solo Albums
‘Unexpected' Solo Albums
Michelle Williams Goes from Gospel to Dance-Pop
<
11
Anatomical Album Covers
Anatomical Album Covers
Veins and Artiers as Timeline Sleeve Art For Mike Patton
<
10
Guerrilla Album Campaigns
Guerrilla Album Campaigns
UltraSuperNew's ‘The Last Shadow Puppets' Promo
<
9
Trend Hunter Leaks a Sneak Peek of Groove Armada's New Album
Trend Hunter Leaks a Sneak Peek of Groove Armada's New Album
Free Groove Armada MP3 Download
<
8
Embracing File Sharing
Embracing File Sharing
Lily Allen Puts Complete Free Album on Sharing Sites
<
7
Unreleased Album Remix Contests
Unreleased Album Remix Contests
Third Eye Blind for Ursa Major
<
6
Cheap Tickets to Promote Albums
Cheap Tickets to Promote Albums
Metallica Surprises with $9 Concerts
<
5
Storefront Album Launches
Storefront Album Launches
Agent Provocateur Cuntro Classics
<
4
Flash Drive Music Bracelet
Flash Drive Music Bracelet
Matchbox 20 Album On USB
<
3
Donut Cd Cases
Donut Cd Cases
Mmmm, The Simpson's Movie Soundtrack Packaging
<
2
Cannibalistic Viral Campaigns
Cannibalistic Viral Campaigns
Shakira Creates Buzz for 'She-Wolf' Album With NYC Stunt
<
1
Peroxide Platinum Pop Promos
Peroxide Platinum Pop Promos
Christina Aguilera Promotes Next Album
<