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Ayman Helweh
Groundbreaking Music Marketing - World's First Mobile Album
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We have seen exclusive mobile singles before, but Timbaland and Verizon Wireless are set to make the first “mobile album,” which will be exclusively available to subscribers of V Cast, Verizon’s mobile entertainment service.
Timbaland will produce one song per month throughout 2008. Each month, he will work with a different artist on a track while touring the country on the Verizon Mobile Recording Studio Bus, which will also capture making-of footage for V Cast subscribers on a dedicated Timbaland channel.
The partnership kicks with a pre-Grammy party co-hosted by Verizon and People magazine. During the event, Timbaland will debut the first Verizon song, which features Mosley Music artist Keri Hilson. Timbaland and Hilson recorded two tracks during a three-week period last month, one of which will be introduced at the party and go mobile within a few days.
Each mobile Timbaland track will be released days after it is produced. Songs will be released as a full-length download, ringtone and ringback, and will be available only through V Cast and Verizon. At the end of the year, some sort of compilation "album" will be released exclusively through Verizon, according to Ruth. Whether the music is worked to radio during the exclusive period or made available via broader distribution afterward is up to Interscope.
(billboard)
Via: billboard
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