World's First Mobile Album

By: Ayman - Published: • References: billboard
We have seen exclusive mobile singles before, but Timbaland and Verizon Wireless are set to make the first "mobile album," which will be exclusively available to subscribers of V Cast, Verizon's mobile entertainment service.

Timbaland will produce one song per month throughout 2008. Each month, he will work with a different artist on a track while touring the country on the Verizon Mobile Recording Studio Bus, which will also capture making-of footage for V Cast subscribers on a dedicated Timbaland channel.

The partnership kicks with a pre-Grammy party co-hosted by Verizon and People magazine. During the event, Timbaland will debut the first Verizon song, which features Mosley Music artist Keri Hilson. Timbaland and Hilson recorded two tracks during a three-week period last month, one of which will be introduced at the party and go mobile within a few days. Stats for Groundbreaking Music Marketing Trending: Older & Chilly
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