Superstar

Shakira Creates Buzz for 'She-Wolf' Album With NYC Stunt

By: Marissa Brassfield - Published:   Updated: Jun 9 2011 • References: twitter & twitter
Pop star Shakira is creating buzz for her new single 'She-Wolf' with a cannibalistic viral campaign. In the video above, a NYC tour bus passes by a she-wolf attacking a pedestrian. The she-wolf is a Shakira lookalike--a curious coincidence.

The buzz on Shakira's 'She-Wolf' single is that it will be released later this month, but details are scant. Check out some other unusual viral campaigns below.

Implications - Since society is so saturated with advertisements, it's very difficult for companies to harness the attention of potential consumers. Publicity stunts are an alternative method of advertising which sparks discussion in society. Companies who are having difficulty grasping the attention of consumers through traditional advertising methods should consider staging a publicity stunt instead.

Stats for Cannibalistic Viral Campaigns Trending: Older & Buzzing
Traction: 8,554 clicks in 275 w
Interest: > 3 minutes
Concept: Cannibalistic Viral Campaigns
Related: 99 examples / 76 photos
Segment: Males, 18-35
Comparison Set: 36 similar articles, including: viral celebrity arrests, creating buzz on low budgets, and scandalous guerrilla promos.