After performing her new song on last night's show, Jordin Sparks asked 'American Idol' viewers what they thought of her performance. Simply call (623) 806-8510 to leave Jordin Sparks a voicemail to let her know what you think. In return, callers will receive regular text and voicemail updates about Jordin Sparks.
Implications - Celebrities are constantly sought after by consumers, they influence them in every aspect including fashion and art. This pattern relates celebrities to the common consumers, so that they have a direct connection to them. This allows the consumers to feel like their voice is heard while at the same time fulfilling their dreams of a relatable celebrity. Businesses can benefit by incorporating consumer design and feedback into product development, which is a form of crowdsourcing.