The American band, No Doubt, is giving away a free download of its seven album digital audio catalog to this summer’s top-tier concert ticket holders. In addition to the catalog of music, the band’s newest song, ‘Stand and Deliver,’ will be part of the perk.
This marketing in the digital age of pairing live performance with a free, downloadable take-away is a predictable outcome of the time and technology we live in, and is sure to please No Doubt fans.
No Doubt guitarist Tom Dumont had this to say about the offering, “Since the band is heading back to the road, we wanted to find a cool way to get people listening to our music and stoke them with a great deal at the same time. With this download its easy for fans to get psyched up to hear our music live once again and that rocks.”
(nodoubt)
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