From Mobile Lifestyle Platforms to Live Stream Music Videos

By: Jana Pijak - Jul 1, 2015
These millennial media innovations range from mobile lifestyle platforms to search engine loyalty programs that reward Internet users with perks that cater to their interests and personality traits.

Fueled by the generation's appreciation for social media and technology, these interactive film trailers, stylish lifestyle apps and virtual reality film experiences are all about sensory marketing that leaves a lasting impact on consumers.

In addition to experimenting with virtual reality platforms and gamification, these millennial media innovations also include live stream music videos -- created with the help of real-time social media platforms like Periscope -- and personalized marketing campaign that appeal to niche interests while inspiring consumers to get creative both through tools like artistic apps or social media contests.