These laid-back surfer looks display the best of relaxed, west coast-inspired looks. Loose fitting swim shorts and comfortable easy to slip on sandals are the rule here, and though they are relaxed and minimalist, they have lied at the heart of numerous resort and couture cruise lines.
Punk surfing pictorials and bronzed swimwear ads are essential to the surfer culture. The sport entails concentration, patience and agility, and while these traits have been focused on at length in the media, the styles that they have inspired have been considered as secondary for many. These lookbooks, campaigns and runway displays bring the easygoing apparel to the fore however with collections by brands like Rag and Bone, Stussy and Vanguard.
SCORE
6.8 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
POPULARITY
Popularity 99%
Activity 98%
Freshness 8%
