'Lightning Bolt' Launches a Vintage-Style Summer 2010 Campaign

By: Rose Nazarali - Published: Jul 28, 2009 • References: cyanatrendland
Lightning Bolt was known back in the 70s for their stellar surfer dude style and selling the beach lifestyle. The brand has recently launched their Summer 2010 campaign and it seems they have taken things back to the days of California dreamin’ in this time warped style.

Everything from the clothes to the hair and the actual photography itself suggests that Lightning Bolt’s 2010 campaign was taken straight from the 1970s.

Some of the styles include long tube dresses, horizontal lines and cute printed bikinis. The yellow tinge of the photographs suggest that they are old and worn, but somehow refreshing. Stats for Retro Surf Style Trending: Older & Average
Research: 24,920 clicks in 356 w
Interest: 4 minutes
Concept: Retro Surf Style
Related: 85 examples / 65 photos
Segment: Neutral, 18-55
Comparison Set: 31 similar articles, including: bikini beach burgers, racy beach photo shoots, and fashion on the rocks.