The Teva 'Illum' Sandals for Early-Morning Surfers Emit Ten Feet of Light
Watch the video made for the Teva 'Illum,' with the rock band Switchfoot, which features a pre-dawn surf session lit up by the sandal's beams.
Implications - Consumers in contemporary society are attracted to items that will make completing everyday tasks easier. Designs that can multitask appeal to shoppers who have fast-paced lifestyles. Companies could hone in on this in order to increase their level of popularity on the market.