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The Teva 'Illum' Sandals for Early-Morning Surfers Emit Ten Feet of Light

By: Tiana Reid - Published:   Updated: Aug 9 2011 • References: teva & treehugger
The Teva 'Illum' are a pair of flip flops that come with an a detachable LED light. The hi-tech sandal emits a ten-foot stream of light. Teva makes both men's and women's styles of the eco-friendly footwear. The sandals are made by and directly marketed toward diehard surfers.

Watch the video made for the Teva 'Illum,' with the rock band Switchfoot, which features a pre-dawn surf session lit up by the sandal's beams.

Implications - Consumers in contemporary society are attracted to items that will make completing everyday tasks easier. Designs that can multitask appeal to shoppers who have fast-paced lifestyles. Companies could hone in on this in order to increase their level of popularity on the market.

Stats for LED Flip Flops Trending: Older & Average
Traction: 15,252 clicks in 232 w
Interest: > 3 minutes
Concept: Teva Illum
Related: 65 examples / 50 photos
Segment: Males, 18-35
Comparison Set: 24 similar articles, including: flip flop mop, sculptural burger sandals, and living shoes.