I especially like that the Pret-a-Surf SS line integrates a sweetly feminine aesthetic into their designs. Pieces like the stripes and polka dots paired with pink bottoms and the red rose-infused black ensemble are the perfect combination of badass surfer with girly fun.
If you're thinking of taking up surfing or just want to try it one sunny summer day, the Pret-a-Surf SS 2011 collection is definitely the place you should look for some appropriately pleasing ensembles.
Implications - As more abstract designs come out each day, consumers are looking for a fashionable side in all of their purchases. Practical products featuring a cutting edge aesthetic are appealing to those who want to stay on trend throughout all of their tasks. Companies trying to attract more shoppers could focus on this aspect of design in all of their items.