Surf culture and fashion rarely make it to the streets of a bustling urban area, but the Saturdays NYC Winter 2011 Collection is looking to change that. Its menswear line is aimed to suit a lifestyle occupied with surfing while living and working in a busy metropolis.

The Saturdays NYC Winter 2011 Collection contains menswear inspired by surfing culture, with a keen sense of quality craftsmanship, authenticity and traditional style. Made for city streets yet staying true to the beach lifestyle, the collection boasts plenty of fashionable hoodies, some with faux-fur linings, as well as season-appropriate slacks and jackets. Still no word yet on whether or not the surfboard is an accessory in the collection.

Using Maine's stunning landscape as a backdrop, photographer Clarke Tolton captures the essence of the brand's ethos: tradition and style made for the contemporary urban setting.