What is the trend of streetwear fashion?

Opportunity for brands to incorporate elements from different sub-cultures and create a unique and relaxed line of clothing.

What is the trend of sub-culture influenced fashion?

Opportunity to target specific sub-cultures such as surfers, skaters, rockers, and hip-hop enthusiasts with clothing collections that reflect their style and interests.

What is the trend of graphic and patterned clothing?

Opportunity to design and offer clothing with a variety of graphics and patterns, appealing to consumers who want to make a bold fashion statement.

What are the implications for the fashion industry?

Fashion brands can explore new ways to create streetwear collections that cater to various sub-cultures and incorporate unique graphics and patterns.

What are the implications for the sportswear industry?

Sportswear brands can tap into the streetwear fashion trend by creating clothing lines that blend functionality with sub-culture influences and graphic designs.

What are the implications for the youth culture industry?

Youth-focused brands can leverage the sub-cultural influences in the Vanguard AW11 collection to create clothing lines that resonate with the target audience and reflect their individuality.

Fusion Streetwear Fashion : Vanguard AW11

Fusion Streetwear Fashion

Subculture-Themed Generational Fashion Image 1

Subculture-Themed Generational Fashion Image 2

Subculture-Themed Generational Fashion Image 3

Subculture-Themed Generational Fashion Image 4

The Vanguard AW11 Collection is All About the 'Born Ruffian'

Meghan Young — February 19, 2011 — Fashion

References: vanguardclothing.au & lifelounge.au

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The Vanguard AW11 collection seems to take bits and parts from different sub-cultures, creating a relaxed line of basic streetwear.

Targeting surfers, skaters, rockers, hip-hop enthusiasts and more, the Vanguard AW11 collection is appropriately named 'Born Ruffian.' With tees, tanks, knits and other staple items, the line also serves up a plethora of graphics and patterns. Check out the collection for yourselves in the featured gallery.

Trend Themes

Streetwear Fashion — Opportunity for brands to incorporate elements from different sub-cultures and create a unique and relaxed line of clothing.
Sub-culture Influenced Fashion — Opportunity to target specific sub-cultures such as surfers, skaters, rockers, and hip-hop enthusiasts with clothing collections that reflect their style and interests.
Graphic and Patterned Clothing — Opportunity to design and offer clothing with a variety of graphics and patterns, appealing to consumers who want to make a bold fashion statement.

Industry Implications

Fashion — Fashion brands can explore new ways to create streetwear collections that cater to various sub-cultures and incorporate unique graphics and patterns.
Sportswear — Sportswear brands can tap into the streetwear fashion trend by creating clothing lines that blend functionality with sub-culture influences and graphic designs.
Youth Culture — Youth-focused brands can leverage the sub-cultural influences in the Vanguard AW11 collection to create clothing lines that resonate with the target audience and reflect their individuality.

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