From Hybrid Fruit Packaging to Elegant Berry Boxes

By: Michael Hemsworth - Sep 6, 2014
While fresh products don't traditionally have a whole lot of packaging associated, these fruit and vegetable packaging ideas show how a number of brands are expanding concepts to the produce section. Prepackaged goods are a mainstay for the average consumer; whether it's a can of soup for lunch or a granola bar for a snack, everyone is indulging into the prepackaged lifestyle at least a little bit. As such, the ritual associated with opening a product for consumption has left consumers a little disconnected when it's not there.

This augmentation of the consumer practice of shopping and eating with fruit and vegetable packaging designs pushes in a more manufactured direction, which is indeed being welcomed by some but naturally refuted by others.