Superstar

Gratis Grub, from Hearty Breakfasts to Iced Coffees

By: Bianca Bartz - Published: Jun 17, 2009
We've seen a lot of free food offers lately by restuarants and fast food chains eager to get credit-crunched customers back in stores.

Whether they're using the technique to get patrons to try a new product (which they're hoping will get you hooked), or simply trying to get customers back in their restaurants (to blow you away with deliciousness or superior service), or trying to bribe you (like free donuts to get you to vote) gratis grub has become a tremendously leveraged marketing tool.

From free breakfasts at Denny's to free refills at high end coffee shops like Starbucks, this cluster examines different ways marketers are using 'free' to sell.