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Kraft's DiGiorno Delivers Free Flatbread Pizza to Tweetups

By: Vincent Salera - Published: • References: adage
Kraft is launching a flatbread version of their best-selling DiGiorno pizza brand using the usual television and print outlets. In order to utilize the ever-increasing power of social media, however, they will also be delivering free pizza to tweetups.

PR agency Weber Shandwick has been hired to help reach influential tweeters who are willing to host tweetups prearranged on Twitter. Chicago, New York and Los Angeles are the cities currently being targeted for this promotion. The only thing missing is the Coca-Cola! Stats for Twitter Pizza Promos Trending: Older & Mild
Traction: 4,690 clicks in 284 w
Interest: 4 minutes
Concept: Twitter Pizza Promos
Related: 72 examples / 55 photos
Segment: Neutral, 18-35
Comparison Set: 26 similar articles, including: celebrity twitterazzi, 23 twittervations, and twitter remorse.