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Ergonomic innovations continue to rise in popularity as more people become more in tune with their bodies and start to regard their health with more awareness.

As Wikipedia puts it, “Ergonomics is the science of designing the job, equipment, and workplace to fit the worker,” and these days, ergonomic innovations can include just about anything, from chocolate, garlic presses and coffee mugs to backpacks and mobile phones.

Implications - The last few years have seen an increased importance placed on physical well-being and general health. One of the best ways a company can capitalize on this movement is by creating products that directly appeal to a consumer's desire for fitness. By trumpeting the product's effect on wellness, the company engenders goodwill from health-conscious consumers.