Designers have a lot of fun with coffee cups and mugs, weird shapes and handles - but none really try to improve the utility of the mug. Here's a design that takes into account that lips are used in the drinking of coffee. This design has a small indentation around the rim of the cup to prevent spilling. Jinhong Lin is the evil genius behind the lippy mug.

Implications - Companies that pay close attention to the entire experience a consumer has when using their products will appeal to consumers in a unique way. Such a company will come across as compassionate and committed to providing its clients with superior quality products.