Rockstar
This unique and cool looking USBee flash drive by designer Damjan Stankovic has won the first prize in the MS Industrial USB Competition held on Seriban Design Community forum DizajnZona. The competition's aim was to design a rigid flexible USB that won't break easily.

The USBee is ergonomically designed to bend in any direction and features a vented housing for cooling (if you are the kind who uses his thumb drive for long periods, this could lengthen its life) and a detachable protective cap that snaps onto the back end of the device when not in use.