Millions of people around the world are celebrating Chinese New Year today, which also means they have been—and are—susceptible to Chinese New Year branding, whether it’s a pair of shiny new athletic shoes featuring a Year-of-the-Dragon motif or a funky commemorative watch. Regardless of the product, Chinese New Year, like any other holiday, is being used by brands as the basis for new products and themed marketing campaigns.
Chinese New Year branding isn’t as old as, say, Valentine’s Day branding, but it’s definitely growing as more people—Chinese or not—embrace the holiday. There is something very intriguing about dedicating an entire year to one animal (in this year’s case, it’s a mythical creature) and so, it’s not surprising that many consumers want to participate in the celebrations. If you’re one of them, kick things off by looking through this collection of Chinese New Year-branded products and campaigns.
Stats for 30 Chinese New Year Branding Initiatives
Trending: Older & Buzzing
Research: 8,342 clicks in 222 w
Interest: 3.2 minutes
Concept: Chinese New Year Branding
Related: 218 examples / 168 photos
Segment: Neutral, 18-55+
Comparison Set: 80 similar articles, including: zodiac-inspired trainers, holiday-themed sneakers, and curvaceous creature cakes.
30 Chinese New Year Branding Initiatives
More Stats +/-
Curvaceous Creature Cakes
Crimson Zodiac Sportswear
Year of the Tiger Accessories
From Prosperous Brew Branding to Zodiac Kicks
By: Katherine Vong - Published: Jan 24, 2012