To please the growing Chinese wealthy consumers who love to gorge on brand names, Italian luxury retailer Prada has launched a unique limited edition of tiger-themed items to echo the Chinese New Year, which is the Year of the Tiger.
Though the Italian tiger doesn’t look exactly like the yellow black striped tiger the Chinese are familiar with, it is expected to catch more younger, fun-loving Chinese consumers.
Available only in mainland China, the whole series include a tote, a purse, a key-holder and a cell phone strap.
Year of the Tiger Accessories
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