With the vast number of dripping, melting, and bleeding products, artwork, and concepts out there, you'd think society had a problem with solids. Maybe it's fluidity we're obsessed with, as it is the underlying common theme in all of these liquefying innovations. Whether it's dripping wood tables, melting polar bears, or bleeding roses, this cluster shows our love of things that will slip through our fingers.
Implications - Consumers are looking for ways to stay connected to the Earth. Items that offer a way to stay in touch with nature are appealing to customers who are aware of the harms of modern day production methods. Companies could use more sustainable choices in order to answer this demand for more green-friendly methods.
SCORE
4.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 88%
Activity 51%
Freshness 8%
