This French ad shows that Pringles Hot & Spicy is so hot that it will melt the roof above your head. If you were living in an Eskimo igloo, of course. But don't we all?
The creative ad was photographed by F.A. Cesar for ad agency Callegari Berville Grey, Paris.
The creative teams includes art director Giovanni Settesoldi, copywriter Luissandro Del Gobbo.
Implications - Consumers love advertising that takes the time to make them laugh, or that they can enjoy for narrative reasons. Marketing campaigns give their customers enough credit by working to amuse them and prove to be far more willingly received by even the most staunch detractors or most apathetic passersby.
Stats for Ice-Melting Ads
Trending: Older & Chilly
Research: 3,722 clicks in 364 w
Interest: 4 minutes
Concept: Ice-Melting Ads
Related: 59 examples / 45 photos
Segment: Neutral, 18-55
Comparison Set: 21 similar articles, including: caffeinated chips, junk food container urns, and dancing chips.
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