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Pringles Hot & Spicy Brings Down the Igloo

By: Ayman - Published:   Updated: Apr 5 2011 • References: coloribus
This French ad shows that Pringles Hot & Spicy is so hot that it will melt the roof above your head. If you were living in an Eskimo igloo, of course. But don't we all?

The creative ad was photographed by F.A. Cesar for ad agency Callegari Berville Grey, Paris.

The creative teams includes art director Giovanni Settesoldi, copywriter Luissandro Del Gobbo. Stats for Ice-Melting Ads Trending: Older & Chilly
Traction: 3,463 clicks in 285 w
Interest: 4 minutes
Concept: Ice-Melting Ads
Related: 56 examples / 43 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: caffeinated chips, junk food container urns, and dancing chips.