Rockstar

Shocking Approach to Promote Road Safety in New Zealand

By: Elsa Blaine - Published: • References: adweek.blogs
A bleeding billboard in New Zealand gets right to the point of road safety, although it may be somewhat of a driving distraction itself. The goal of the Papakura District Council's campaign is to slow down speeding drivers when it rains and to encourage them to drive according to the road conditions.

Ad agency Colenso BBDO of Auckland developed the billboard with sensors that automatically trigger the blood to flow from the pictured little boy's nose, ears and eyebrows.

The dripping billboard is kind of gory but sometimes it takes a bold, in-your-face approach to get the message across.