Troyt Coburn Uses Liquefying Techniques to Advertise Lee Jeans

By: Going Like Sixty - Published: Mar 11, 2009   Updated: May 10 2011 • References: troytcoburn &
Enjoy the creative effort of Troyt Coburn's portfolio. From the fluidity of his shoot for Lee Jean's beautiful advertising campaign, to more traditional location catalogs and in-studio work, Troyt Coburn has a sense of the dramatic without sacrificing the display of the fashions.

His work has been shown on pages of many Vogue editions, Elle, GQ, Vanity Fair and others.

Implications - Technology has allowed photographers to go beyond what captured images display. Manipulated pictures have demonstrated the creativity brands have in their arsenal to create unique ads that may reflect their product. This helps clearly communicate what the company is trying to sell to the audience and if the ad is effective, companies have a winning combination on their hands. Stats for Fluid Photography Trending: Older & Buzzing
Research: 70,183 clicks in 376 w
Interest: 4 minutes
Concept: Fluid Photography
Related: 83 examples / 64 photos
Segment: Neutral, 18-55
Comparison Set: 30 similar articles, including: disturbing fashion photography, space-age fashion photography, and insider looks into fashion photography.