There is no hiding behind the fascination people have with the endless possibilities of masks. Whether you get a personalized mask made to avoid that annoying neighbor of yours, dress up like the infamous Sarah Palin for Halloween or maybe just marvel at the latest in gas mask innovation, you'll quickly learn that masks can be funny, bizarre or unbelievably remarkable.
Implications - Many designers are exploring the darker side of life in order to provide purchasers with something new. The rise of revamped horror films and the Twilight franchise has garnered much interest in the supernatural among a wide demographic. Brands continue to explore this theme in order to provide macabre fashion that is a deviation from the typical clothing that many wear on a daily basis.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
