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Royal Mail Workers Dress Up As Favorite Film Characters for LOVEFiLM

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Royal Mail Workers Dress Up As Favorite Film Characters for LOVEFiLM
Masked Mailmen - Royal Mail Workers Dress Up As Favorite Film Characters for LOVEFiLM (GALLERY) 2
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Masked Mailmen - Royal Mail Workers Dress Up As Favorite Film Characters for LOVEFiLM (GALLERY)
Royal Mail Workers Dress Up As Favorite Film Characters for LOVEFiLM
 Published: Jan 22, 09
Comments: 1 Views: 2,134

This is a very cool piece of direct-to-consumer activity for LOVEFiLM, the DVD-by-post firm. To mark their one millionth member, they’ve teamed up with the Royal Mail to get UK postmen and women to deliver their rounds dressed as their favorite film characters. It’s quite an impressive feat, as they’ll effectively be walking ads for the brand, thereby perfectly communicating the service as the ultimate in film delivery.

References:  lovefilm, mischiefpr

Filed In:  bizarre,  lifestyle,  marketing,  publicity stunts,  unique






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FOUR WAYS TO REACT: vote, favorite, add more examples of Masked Mailmen or comment about Royal Mail Workers Dress Up As Favorite Film Characters for LOVEFiLM.

Cowbag on Mar 11, 09  1,966 Trends   1,263 Comments
This is BRILLIANT - I love it!
Cowbag on Mar 11, 09  1,966 Trends   1,263 Comments +2


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