Masked Mailmen Edit
Royal Mail Workers Dress Up As Favorite Film Characters for LOVEFiLM

This is a very cool piece of direct-to-consumer activity for LOVEFiLM, the DVD-by-post firm. To mark their one millionth member, they’ve teamed up with the Royal Mail to get UK postmen and women to deliver their rounds dressed as their favorite film characters. It’s quite an impressive feat, as they’ll effectively be walking ads for the brand, thereby perfectly communicating the service as the ultimate in film delivery.