'Unmask the Truth' Implies Everyone's a Crook

By: lourdes sanchez bayas - Published: Nov 24, 2008 • References: adsoftheworld
'Unmask the Truth' is a print campaign ad created by Lowe Adverting Agency for OKAMI which is, I guess, some sort of financial institution located in Thailand.

The strong and shocking images seem to imply that even underneath the most harmless-looking person, there is a potential thief.

The three different masks shown in the ads look like pleasant and perfectly innocent people, but underneath they reveal pretty mean and angry-looking folks wearing stereotypical black bank robber masks. Stats for Paranoia Theftvertising Trending: Older & Mild
Research: 5,938 clicks in 388 w
Interest: 4 minutes
Concept: Paranoia Theftvertising
Related: 61 examples / 47 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: killer job parodies, memorable print ads, and supermodel phone ads.