The land of Blingdom is ruled by Swarovski, the quintessential crystal brand. These Austrian sparklers have been found on everything from contact lenses to the humble kitchen sink. Coffee machines, opera glasses, headphones and of course jewelery, have all also been enhanced by the glittery gems.
This cluster of twinkling, flickering crystal-embellished items is bound to persuade you to add some flash to everything you use or wear.
Implications - From crystal cross overs to kitchen sink bling and glittering vodka jackets, the brand Swarovski has managed to capture the crystals market. The company promotes an old-age glamor that is more affordable than diamonds, but classier than cubic zirconia.
SCORE
4.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 84%
Activity 49%
Freshness 8%
