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Crystal Studded Dice

By: Eva Rubenov - Published:   Updated: Apr 27 2011 • References: barneys & luxist
How is it that you are able to gamble hundreds of dollars using cheap 20 cent dice? Barneys New York has the answer with a black dice set that contains Swarovski crustals. $92.

Implications - Companies that produce unique, one-of-a-kind pieces are able to appeal to a demographic of prestige-obsessed, luxury-seeking consumers. This target audience feels the need to have the best of the best and are motivated to purchase items that they can brag about. This target demographic wants to be seen carrying around items that others would not have, as it increases their social status. Items that are eye-catching, such as crystal-studded dice allow them to satisfy their need to be noticed.

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