For a chic alternative to exposed bras, try fastening a Bosom Button to your shifty shirts. The little clasps will help bling some order into your fashion wardrobe. Pin the Swarovski brooch on your favourite shirts and dresses to reduce the risk of wardrobe malfunctions. They also add a touch of functional glam to scarves that need keeping in place on windy days.
Implications - ***Dig deeper. Can you go beyond fashion here? For example, what does this say about society's approach to physical appearance? How can this apply to other industries? Maybe advertising?
People who have insecurities about their bodies look to have solutions rather than sacrifice their style. By donning fashion ensembles in order to blend with the crowd, these consumers may feel more exposed. Companies can offer creative solutions to help stop this feeling.
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Concept: Swarovski Clips Fix Fashion
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Segment: Neutral, 18-55
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Swarovski Clips Fix Fashion
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