$1 Million Bombay Sapphire Revelation

By: Rose A. Valenta - Published: Feb 12, 2008 • References: luxist
Karim Rashid designed five elegant bottles in the shape of enormous jewels for the Bombay Sapphire Revelation Collection. Gerrard designed the diamond and sapphire caps, Baccarat is the crystal, and the drink inside is Bombay Sapphire gin. Each bottle is priced at $200,000, making the entire collection worth $1 million.

Near the end of March 2008, each jeweled crystal bottle will be prominently displayed at a New York, London, Dubai, and Singapore airport. The purchaser will also receive a year's supply of Bombay Sapphire gin. Proceeds will benefit The Smile Train charity.

Now, you can go on eBay and find a fine collection of Charles Shaw (Two Buck Chuck) Cabernet for less, but hey, this is headed for Sotheby's next year, right? Stats for Crystal Gem Bottles for Charity Trending: Older & Buzzing
Research: 9,931 clicks in 431 w
Interest: > 3 minutes
Concept: Crystal Gem Bottles For Charity
Related: 55 examples / 42 photos
Segment: Males, 18-55+
Comparison Set: 20 similar articles, including: bluetooth feminine hygiene products, solar-powered hotels, and recycled sausage packaging.