Oooh, glittering diamond! Well, not really. It's a 10 mm solitaire Austrian Swarovski crystal, but it does sparkle fabulously thanks to a small internal light.
The $39.95 bling on a string is powered by a replaceable 3-volt lithium battery which lasts about 60 hours. The crystal cube dangles elegantly from nylon-coated wire which is so slender, your bauble will appear to float when you bling it out to the clubs with you!
Implications - With the recession coming to an end, consumers are looking for ways to inject an element of luxury into their lives. Items that contain a prestigious element let shoppers feel like they are experiencing something exclusive. Companies could focus on this when attempting to attract more buyers.
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