It is hard to believe, but reality TV star Tila Tequila is allergic to alcohol, ironic, I know. While she may not be able to enjoy shots or mixed drinks, or ever drink real tequila, we sure can, so here is a cluster of some of the most unique tequila innovations we've seen!
Implications - With products like alcohol, there will always be a sea of consumers looking to purchase what's on the shelves. Knowing that, companies need to find ways to make their particular beverage stand out amongst the multitude of products just like theirs. By adding twists to packaging, slight taste adjustments and focusing on specific price ranges, companies are able to capture a share of the market.
SCORE
3.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 59%
Activity 26%
Freshness 8%
