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Tattooed Travel Incentives

Hotel Erwin Guests Get Tattoo Voucher, Bottle of Tequila & $500 Bonus

— August 25, 2009 — Marketing
Hotel Erwin's 'Ink and Stay' travel package isn't for sissies. This clever promotion gives travelers to the Venice Beach, California hotel a $100 voucher for a tattoo at the in-house parlor a bottle of Lubriderm and a bottle of tequila (you know, to soothe the pain).

Best of all, guests who select the Hotel Erwin's 'Ink and Stay' package and decide to get an "I [heart] Hotel Erwin" tattoo using their voucher get a $500 bonus. With rates that start at $399 per night, this is one vacation in which you'll return home with more money than you left with.
Trend Themes
1. Tattoo Tourism - Hotel promotions offering tattoo vouchers as travel incentives are leveraging the growing popularity of tattoo tourism.
2. Experiential Travel - Hotels are providing unique and memorable experiences to attract travelers, such as offering tattoo packages.
3. Branded Tattoos - Hotels are creating opportunities for brand loyalty by incentivizing guests to get tattoos of their hotel logo.
Industry Implications
1. Hospitality - Hotels are using innovative promotions like tattoo vouchers to attract and engage guests.
2. Tattoo Parlors - Tattoo parlors are partnering with hotels to offer tattoo packages as a unique travel experience.
3. Alcohol Beverage - Alcohol brands can leverage partnerships with hotels to provide branded bottles of alcohol as part of travel packages.
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