Sailboats are expensive, hard to maintain and can only be used during certain times of the year. No wonder rich people love them.
From leopard print sailing kicks to sailor swimsuits, check out the 53 sailing innovations which will make you feel like you are rich enough to own a little piece of nautical freedom.
Implications - Only a very small, fortunate demographic of consumers are lucky enough to enjoy sailing on a regular basis; however, that does not hinder the romanticism and prestige associated with boats, the sea breeze and all things nautical. Incorporating of a nautical theme in fashion, art or advertising communicates a feeling of freedom with a hint of retro revival.
SCORE
5.4 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 65%
Freshness 8%
