'Sailor Retro Chick' Tattoos Make Children Look Badass for MQ

When you launch a temporary tattoo marketing campaign, with the winner being awarded a shopping spree at MQ fashion store, you don’t know which direction consumers will take things. It could have been a lot of nude photos, or as in this case, the decision to go with an almost guaranteed winner: cute kids with tats.

The theme was focused on a new collection named “Sailor retro chick,” which was a bit of a surprise. And since the marketing campaign was in Sweden, it was even more surprising.

But moms knew better, and plastered the temporary tattoos all over their kids, and sent the pictures in to be voted on.

The guerrilla campaign of the new collection by Hanna Lindström was created by MQ, along with Miami Guerrilla Agency.