These sweet La MJC Sebago Dockside Boat Shoes are an urban take on the sensible footwear worn on boats by yachtsmen and other seafaring souls.
La MJC created these urbanized boat shoes to celebrate the 40th anniversary of the original Sebago Dockside. They're offered in two colorways and will be packaged in a bag that features Sebago and La MJC branding.
Implications - La MJC is one of the brands that has brought style back to old-school footwear that were originally created for functional purposes. While boat shoes used to be solely for sailors, the company has managed to elevate its fashion appeal and give it some street cred in the process. Giving new life to dull old styles, thereby transforming them into new and unique items, is a strategy sure to attract the attention of consumers everywhere.
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Concept: Urbanized Sailing Shoes
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Urbanized Sailing Shoes
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