You have to admire the longevity of some of these classic rock bands that simply won't quit. Bands like The Who or The Eagles have been touring on and off for 40 plus years. That's incredible. Of course, as time goes on and their music becomes less appealing to younger generations, these rock stars have to find other avenues to keep the cash coming in. Go into any store and you'll find everything form Rolling Stones fashion and KISS lunchboxes to AC/DC chewing gum.
Hey, this kind of branding may be considered a sell-out but these icons are laughing all the way to their Swiss bank accounts.
SCORE
1.7 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
POPULARITY
Popularity 33%
Activity 10%
Freshness 8%
