‘The Beatles: Rock Band' Commercial is Captivating
It doesn't really matter if you are not a fan of the band or the game, this animated commercial for 'The Beatles: Rock Band' is a piece of art.
Check it out above and let us know what you think.
Implications - One of the best ways a company or brand can promote a product is by featuring an ad campaign that resembles a mini-movie. The mini-movie establishes the commercial as entertainment first and advertising second, which allows the company a better chance of embedding its message and imagery in the minds of consumers used to forceful and blunt advertising.