The Axe Guitar Controller Lets You Shred Like Gene Simmons

By: Holger Mohr - Published: Mar 16, 2009   Updated: Apr 5 2011 • References: genesimmonsaxeguitar & spieletester
Interactive Game Group, e-IQ and Gene Simmons from KISS have collaborated on a special game controller that’s compatible with "Rock Band" and "Guitar Hero." The Axe is comparable in design with Gene Simmons’ well-known bass guitar.

Now you can rock out like Gene Simmons without going out. May you be the next housebound Guitar Hero!

Implications - Gene Simmons is one of many celebrities who has successfully expanded beyond his initial industry of music and into an array of others, solidifying his iconic status. This is a risky move on part of any celebrity, and can easily be poorly received by consumers; however, if done right, expanding into other industries can increase brand recognition. Stats for Rockstar Gamer Accessories Trending: Older & Chilly
Research: 3,887 clicks in 376 w
Interest: 4 minutes
Concept: Rockstar Gamer Accessories
Related: 44 examples / 34 photos
Segment: Males, 12-35
Comparison Set: 16 similar articles, including: custom rock band and guitar hero instruments, faux rockstar, and guitar hero: aerosmith.