The Axe Guitar Controller Lets You Shred Like Gene Simmons

By: Holger Mohr - Mar 16, 2009   Updated: Apr 5 2011
References: genesimmonsaxeguitar & spieletester
Interactive Game Group, e-IQ and Gene Simmons from KISS have collaborated on a special game controller that’s compatible with "Rock Band" and "Guitar Hero." The Axe is comparable in design with Gene Simmons’ well-known bass guitar.

Now you can rock out like Gene Simmons without going out. May you be the next housebound Guitar Hero!

Implications - Gene Simmons is one of many celebrities who has successfully expanded beyond his initial industry of music and into an array of others, solidifying his iconic status. This is a risky move on part of any celebrity, and can easily be poorly received by consumers; however, if done right, expanding into other industries can increase brand recognition.