These interesting products for Adidas lovers highlight the division of the parent company charged with keeping the footwear and apparel giant fresh and hip. They have definitely achieved this goal by employing a mix of cool celebs like Snoop Dogg and David Beckham and cutting-edge designers like Jeremy Scott, appealing to niche markets like hipsters and streetwear enthusiasts.
From hipster sportswear to 90s throwback kicks, check out these wicked products for Adidas lovers.
Implications - Consumers that possess a particular preference or liking towards a specific brand will continuously rely on it for cutting-edge innovations and designs. For this reason, these businesses must constantly strive to offer original and high-quality products.
SCORE
6.0 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 86%
Activity 85%
Freshness 8%
