Adidas Originals AR Game Pack Kicks Have AR Codes on the Tongue

By: TopDog - Published: Jan 25, 2010 • References: adidas & ltdmag
Adidas just tore the doors off of the entire footwear industry with their brand new uber-cool Adidas Originals AR Game Pack line. Adidas Originals is launching the first-ever augmented reality experience embedded in footwear.

Each Adidas Originals AR Game Pack shoe in the 5-shoe collection has a unique AR code printed on the tongue that, when held in front of your webcam, gives you exclusive access to the virtual Adidas Originals neighborhood. Get this: your kicks control the game. How sweet is that? Stats for Augmented Reality Sneakers Trending: Older & Warm
Research: 20,215 clicks in 330 w
Interest: > 3 minutes
Concept: Augmented Reality Sneakers
Related: 100 examples / 77 photos
Segment: Males, 12-35
Comparison Set: 37 similar articles, including: skywalker sneakers, earth, wind and fire footwear, and 90s throwback kicks.