'The Strata' From Adidas Originals Brings Haute Style
This classy pair of shoes has the sort of versatility that takes their wearer from the rec room to the boardroom with ease. 'The Strata' shoes feature a combination of canvas and leather on their upper, and are available in four different colorways.
Implications - 'The Strata' represents the kind of understated classic shoe that is appreciated by the people that Adidas is attempting to target with this product -- sneakerheads and streetwear aficionados. By blending an old school design with a new school product, Adidas appeals to this niche market based on both history and style.