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'The Strata' From Adidas Originals Brings Haute Style

By: Robyn Currie - Published:   Updated: Jul 14 2011 • References: adidas & hypebeast
'The Strata' are an awesome new launch from Adidas Originals for their 2010 Fall/Winter collection. The low-key kicks are simple, but somehow manage to grab your attention.

This classy pair of shoes has the sort of versatility that takes their wearer from the rec room to the boardroom with ease. 'The Strata' shoes feature a combination of canvas and leather on their upper, and are available in four different colorways.

Implications - 'The Strata' represents the kind of understated classic shoe that is appreciated by the people that Adidas is attempting to target with this product -- sneakerheads and streetwear aficionados. By blending an old school design with a new school product, Adidas appeals to this niche market based on both history and style.

Stats for High-Class Street Kicks Trending: Older & Average
Traction: 7,369 clicks in 220 w
Interest: 4 minutes
Concept: The Strata
Related: 66 examples / 51 photos
Segment: Males, 18-35
Comparison Set: 24 similar articles, including: pumpkin court kicks, strappy high-tops, and heroic footballer ads.