The beverage can has always been a beneficial canvas for branding and with the popularity of canned soda, beer and energy drinks, corporations are often pushing the boundaries of can branding and marketing.
While small corporations are using humor and referencing popular culture to sell their product, large-scale corporations are reinventing classic can designs and surprising their customer. Companies like Coca Cola and Pepsi re-release a variety of can designs to bring attention to their product as well as projects that they are associated with.
While soda companies may stay away from risque branding beer and energy drink manufacturers may not always dare to push boundaries when it comes to their marketing strategy, shocking concepts, offensive subjects and pop culture favorites all serve as inspiration for these companies’ branding method.
Whether companies dare to make a visual impact or if their aim is to shock, a can is a classic canvas for product branding.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
