The Diet Pepsi Skinny Can Hop on The Thinner-is-better bandwagon

By: Jordan M - Published: Feb 10, 2011   Updated: Aug 3 2011 • References: pepsico & fastcodesign
Mercedes Benz fashion week may seem mostly like a celebration of stylish apparel, but the unveiling of the Diet Pepsi Skinny Can also made a big stir at the high-profile event.

Designed to reflect 'today's most stylish looks', the Diet Pepsi Skinny Can take its cues from the fashion world's propensity for thin and tall models in what is ultimately bound to be a marketing move accompanied by no small amount of controversy.

Implications - Still, there's no denying that these cans are stylish and those who want to drink diet versions of their favorite sodas shouldn't have to resort to lesser can designs. Diet Pepsi Skinny Cans all the way! Stats for Skinny Soda Cans Trending: Older & Average
Research: 2,974 clicks in 275 w
Interest: 2.9 minutes
Concept: Diet Pepsi Skinny Can
Related: 40 examples / 31 photos
Segment: Neutral, 12-55
Comparison Set: 15 similar articles, including: reinvented pop can packaging, 38 poppin' pepsi creations, and smart snackified drinks.