These Sung Ji-Hyun Pieces are for Glitzy Guzzlers

By: Olivia Gissing - Published: • References: mu-um & thisiscolossal
Sip your soda in stunning style this summer with Sung Ji-Hyun bejeweled pop cans.

Sung Ji-Hyun is an artist praised for manipulating objects to make them more meaningful. In this collection of posh pop cans, Hyun covered three popular beverage containers in tiny jewels. The effect is beautiful; the cans and coffee cup dazzle and shimmer in the light. Hyun seems to be expressing his feelings regarding corporations. He may feel that they convince consumers that using their product will make them better, or that they target the elite.

Sung Ji-Hyun certainly knows how to explore "pop" culture -- literally.

Implications - Consumers appreciate art that makes them see their society in a new light. Advertisements can contain graphics that utilize elements of remediation or comedy to appeal to these consumers.

Stats for Bejeweled Beverage Cans Trending: Older & Warm
Traction: 6,063 clicks in 173 w
Interest: 4 minutes
Concept: Sung Ji-Hyun
Related: 57 examples / 44 photos
Segment: Females, 18-55
Comparison Set: 21 similar articles, including: pin-up pop branding, stunning soda can jewelry, and 15 bizarre twists on famous landmarks.